Avancerad sökning

Hittade 3 uppsatser som matchar ovanstående sökkriterier.

1. 1. Case Events as an Employer Branding Initiative

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rueisen Huang; Meri Nordström; [2018]
   Nyckelord :Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

   Sammanfattning : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. LÄS MER

3. 2. WELLS FARGO – THE BANK YOU TRUSTED IS BUSTED

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Stefanie Dennig; Jana Matulovic; Meri Nordström; Jaritza Ortega; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

4. 3. Augmented and virtual reality in the brand building process - a multiple case study approach

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camila Moreira; Meri Nordström; Jaritza Ortega; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER