Sökning: "Merima Hadžimešić"

Hittade 1 uppsats innehållade orden Merima Hadžimešić.

  1. 1. Can a sports team create love for a City? : a case study of place attachment from a resident perspective

    Magister-uppsats, Sektionen för hälsa och samhälle

    Författare :Merima Hadzimesic; Amanda Oxwall; [2013]
    Nyckelord :Place marketing; Place attachment; Satisfaction; Service quality; Sports team; Residents;

    Sammanfattning : Purpose The study theoretically examine if satisfaction of a sports team can create place attachment to a city from a residents’ perspective. It empirically tests if this theory can be applied in reality through a case study of a handball team IFK Kristianstad, and Kristianstad city. LÄS MER