Sökning: "Meron Kebede Abebaw"

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  1. 1. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Meron Kebede Abebaw; Willard Kingstone Matukuta; [2018]
    Nyckelord :Online shopping; Physical store; In-store technology; Customer experiences; Customer behavior; Sweden;

    Sammanfattning : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018  Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. LÄS MER