Sökning: "Meron Kebede Abebaw"
Hittade 1 uppsats innehållade orden Meron Kebede Abebaw.
1. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018 Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. LÄS MER