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  1. 1. AN EMPIRICAL STUDY ON CONSUMERS’ CHOICE OF E-COMMERCE TYPE – B2C AND/OR C2C

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Merve Seker; [2009]
    Nyckelord :E-commerce; B2C; C2C; Theory of Planned Behaviour; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The overall purpose of this research is to provide a better understanding of Turkish consumers’ choice of e-commerce types, when purchasing online. Mainly, this thesis aims to find out the factors triggering consumers to favour a specific e-commerce type, B2C or C2C. LÄS MER