Sökning: "Mervenur Özalp"

Hittade 1 uppsats innehållade orden Mervenur Özalp.

  1. 1. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Nyckelord :Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Sammanfattning : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. LÄS MER