Sökning: "Meryem Paulsson"
Hittade 1 uppsats innehållade orden Meryem Paulsson.
1. Effekten av fear appeals : en studie om marknadsföringsstrategin fear appeals och dess påverkan på mottagaren
Kandidat-uppsats, Avdelningen för FöretagsekonomiSammanfattning : The purpose of this thesis is to study if there are any relations between the perceptions of a fear appeal message in relation to the individual experiences of the area. Furthermore to give a general view over research made on fear appeals. The research is made in a qualitative approach were the case study is used. LÄS MER
Resultatsidor:
1