Sökning: "Message Equity"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Message Equity.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  3. 2. Why Educating Girls Is More Important? : Human Capital, Human Rights and Capability approaches to the Importance of Girls’ Education

    Master-uppsats, Stockholms universitet/Institutionen för pedagogik och didaktik

    Författare :Sineka Jayasundara; [2023]
    Nyckelord :Girls’ education; human capital; human rights; capabilities; development agencies; critical discourse analysis; what is the problem represented;

    Sammanfattning : Girls’ education is one of the main attributes that contribute to the development of a nation and society. The purpose of this thesis is to investigate how the girls’ education is discursively constructed by the development agencies promoting girls’ education. LÄS MER

  4. 3. The Rights of Nature in the Scandinavian Wilderness : the case of Fulufjället National Park

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Emese Annabella Boda; [2022]
    Nyckelord :human rights; Nature’s rights; sustainability; intergenerational equity; environmental protection; conservation; biodiversity; intrinsic value; interconnectedness;

    Sammanfattning : The idea of recognizing the Rights of Nature has emerged as a response and an alternative source of stimulus to tackle today’s environmental problems causing eco-anxiety. This study intends to give insight on how a high level of environmental awareness can contribute substantially to a balanced relationship with Nature. LÄS MER

  5. 4. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Cilla Palmroos; Samuel Bengtsson; [2021]
    Nyckelord :Brand Gender; Brand Love; Gender Congruence; Snus;

    Sammanfattning : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. LÄS MER

  7. 5. The market reaction to goodwill impairment announcements - Do investors value information content, tone and opportunistic managerial behavior?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josephin Atie; August Elmberg; [2019-08-08]
    Nyckelord :;

    Sammanfattning : What make goodwill impairment announcements especially noteworthy for investors is that fairvalue measurements require managers to make unverifiable estimations due to the absence of quoted market prices, meaning that choices whether goodwill is impaired or not could be subject to biased decisions. This study examines the stock market reaction of goodwill write-offs in respect to the information content (the provided reason for the write-down decision) and tone (the sentiment used by managers to explain the write-down decision) of the announcements. LÄS MER