Sökning: "Message Sidedness"

Hittade 2 uppsatser innehållade orden Message Sidedness.

1. 1. Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Gunnarsson; Maria Victoria Rocha Guerrero; [2019]
   Nyckelord :Brand Transparency; Brand Effort; Message Sidedness; Sustainability Involvement; Apparel Industry; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this paper is to investigate the antecedents of brand transparency and test their impact on the customers’ perception of transparency within the apparel industry. More specifically, the study has two objectives firstly, to identify the antecedents of consumers’ perception of brand transparency, and secondly, to empirically test the identified antecedents and their impact on the perception of brand transparency. LÄS MER

3. 2. Välja rätt marknadsföringsstrategi på sociala medier : En studie om hur konsumenters attityder påverkas av olika marknadsföringsstrategier på Instagram

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Jakob Johnson; Tim Prasertsri; [2018]
   Nyckelord :Social media marketing; influencer marketing; influencer; Instagram; restaurangbranschen; tvåstegshypotesen; message sidedness; konsumentattityder;

   Sammanfattning : Title: Choosing the right marketing strategy on social media: A study on how restaurants affect consumer attitudes through different types of marketing on Instagram. Level: Final assignment for Bachelor Degrees in Business Administration Authors: Tim Prasertsri, Jakob Johnson Supervisor: Jonas Molin och Lars-Johan Åge Date: 2018 - 05 Aim: The purpose of this study is to understand which marketing strategy that is most effective for restaurants on social media. LÄS MER