Sökning: "Mhd Omar Korabi"

Hittade 1 uppsats innehållade orden Mhd Omar Korabi.

  1. 1. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Maria Gutehall; Mhd Omar Korabi; [2015]
    Nyckelord :Alumni; Relationship Marketing; Loyalty; Services; Surprises; Branding; Benchmark; social Media and Promotions;

    Sammanfattning : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. LÄS MER