Sökning: "Mia Fallenius"
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1. Flipp eller flopp?: En kvantitativ studie om bloggens potential som marknadsföringsmedium
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. LÄS MER
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