Sökning: "Mian Wu"

Hittade 2 uppsatser innehållade orden Mian Wu.

1. 1. Rhetorical strategies in sustainability disclosure: a multiple case study on rhetorical strategies in sustainability disclosures: ethos, logos, pathos

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Mian Wu; Xinhui Li; [2021]
   Nyckelord :Sustainability disclosure; Rhetorical strategy; Sustainability dimension; Discourse;

   Sammanfattning : This thesis examines how companies portray themselves as sustainable and respond to stakeholders' sustainability concerns using rhetorical strategies. Drawing on rhetorical theory with a focus on Aristotle's rhetorical appeals to ethos (credibility), logos (reason), and pathos (emotion), we analyze five European companies' sustainability disclosures and investigate rhetorical strategies used in five sustainability dimensions. LÄS MER

3. 2. CSR Performance of Foreign-invested Enterprises in China : Driven by Young Consumers and Office Employees

   Magister-uppsats, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Författare :Mian Wu; [2013]
   Nyckelord :Corporate Social Responsibility; Foreign-invested enterprises of China; Driving force; Young consumer; Office employee;

   Sammanfattning : Primary research on sustainable development has suggested that Corporate Social Responsibility (CSR) activities can create a positive effect on employees and consumers. In order to improve CSR outcomes internally and externally, it is necessary to consider the ever-growing expectation of primary stakeholders in different business environment. LÄS MER