Sökning: "Michael Holmqvist"

Hittade 1 uppsats innehållade orden Michael Holmqvist.

  1. 1. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China

    Magister-uppsats, Handelshögskolan BBS

    Författare :Anna Holmqvist; Michael Nørkjær; Björn Ullmark; [2009]
    Nyckelord :China; Competitive advantage; Customer relationship; Dako; Emerging country market;

    Sammanfattning : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. LÄS MER