Sökning: "Michael Karlström"

Hittade 1 uppsats innehållade orden Michael Karlström.

  1. 1. Mycket snack och lite verkstad - En longitudinell studie av NPS och konsumentbeteende

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rasmus Fahlander; Michael Karlström; [2014]
    Nyckelord :Net Promoter Score; Word of mouth intention; Market maven; Purchase intention; Consumer behavior;

    Sammanfattning : The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [. LÄS MER