Sökning: "Michael Lejdström"

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  1. 1. Battle of the Produce

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Michael Teytaud; Jacob Lejdström; [2007]
    Nyckelord :Produce fruits and vegetables ; Branding; Retailers; Manufactures; Scenario planning; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. LÄS MER