Sökning: "Michael Simby"

Hittade 2 uppsatser innehållade orden Michael Simby.

1. 1. PRE-ANNOUNCING CO-CREATION

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Natalia Luczynski; Michael Simby; [2013]
   Nyckelord :Consumer Co-Creation; Customer Empowerment; User Innovation; Future-Oriented Advertising; New Product Pre-Announcements;

   Sammanfattning : Historically, new product development (NPD) has exclusively been assigned to internal company professionals. This model has increasingly been questioned and many have advocated the concept of consumer co-creation, a collaborative NPD activity in which consumers contribute to the content of a firm's offering. LÄS MER

3. 2. Crowdfunding - Loyalty and Commitment

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Michael Simby; Andreas von Vogelsang; [2012]
   Nyckelord :Crowdfunding; Loyalty; Commitment; Consumer behavior;

   Sammanfattning : Crowdfunding is an important and interesting phenomenon in today's digital economy. It uses the masses for funding new projects and offer small rewards in return to supporting funders. There is a trend where consumers desire to become more involved in the innovative process held by producers. LÄS MER