Sökning: "Michael Taylor"

Hittade 4 uppsatser innehållade orden Michael Taylor.

  1. 1. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Francesco Carlino; Michael Taylor; [2022]
    Nyckelord :Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

    Sammanfattning : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. LÄS MER

  3. 2. “O Brave New World, That Has Such Critics In’t”: An Argumentative Essay on Criticism of The Tempest

    Kandidat-uppsats, Engelska institutionen

    Författare :Amkiram Moors; [2014]
    Nyckelord :The Tempest; criticism; over-reading; Caliban; Shakespeare; post-colonialism; psychoanalysis; biographical; ideological;

    Sammanfattning : Shakespeare criticism has been a rapidly evolving field of literary studies. Scholars such as Francis Barker and Peter Hulme, Meredith Anne Skura, Stanley Wells, Harold Bloom and Sidney Shanker have continuously developed new theories and dismissed previous theories. LÄS MER

  4. 3. Information ur ett poststrukturalistiskt perspektiv : En diskussion kring informationsrelaterade teorier hos Mark C. Taylor, Jacques Derrida och Michel Foucault.

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Henrik Åhman; [2010]
    Nyckelord :information; poststrukturalism; filosofi; michael buckland; begreppsbildning; biblioteks- och informationsvetenskap;

    Sammanfattning : Defining the concept of information has long been the subject of debate within Information Science (IS) and new challenges are constantly presented by new scientific discoveries and new theoretical positions. It is, nevertheless, of key importance for any academic discipline to find definitions on which there is a consensus. LÄS MER

  5. 4. Strategic Management : A combination of the internal and external perspective

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Caroline Axén Wrigfors; Karin Eliasson; [2008]
    Nyckelord :Strategic management; strategic leadership; corporate strategy; strategic thinking; competitive advantage;

    Sammanfattning : Strategic management has long been viewed as the concept and process that link an organization and its environment together (Leibold, Probst & Gibbert, 2002). It consists of the analysis, decisions and actions an organization undertakes in order to create and sustain competitive advantages (Dess, Lumpkin & Taylor, 2005). LÄS MER