Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Loyalty Club : An Online Brand Relation Management Project

   Magister-uppsats, Medier och kommunikation

   Författare :Michaela Ristiniemi; [2007]
   Nyckelord :Communication; time-space; interactivity; dialogue; relationships and loyalty.;

   Sammanfattning : ABSTRACT Title: Loyalty Club. An Online Brand Relations Management Project Amount of pages: 46 (61 including abstract, references and annexes) Author: Michaela Ristiniemi Tutor: Peder Hård af Segerstad Course: Media- and communication D Period: Spring 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Object: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market. LÄS MER

3. 2. The making of EU news; : A depictive analysis of the relation between journalists and EU sources

   Kandidat-uppsats, Institutionen för informationsvetenskap

   Författare :Michaela Ristiniemi; [2005]
   Nyckelord :Media and communication studies; EU-journalism; news; politics; EU commission; democracy; Medie- och kommunikationsvetenskap;

   Sammanfattning : ABSTRACT Object: “To depict, the relation between the journalists and sources in the news process, and how each work in the EU arena when making news about the EU” Method: Qualitative interview Material: Interviews with journalists from the DN, SVD, Aftonbladet and Europa Posten, and with the head of the press of the Swedish representation of the EU commission. Main results: The complexity of the EU seemed to develop the kind of relation the journalists have with their sources, where the source cansupply the relevant information, without the journalist getting lost in the mass of it that the EU produce daily. LÄS MER