Sökning: "Micheal Agosi"
Hittade 2 uppsatser innehållade orden Micheal Agosi.
1. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products? To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if there is a relation between product involvement and consumer decision-making style, and also to compare the extent to which the modern-day Generation Y in Sweden correspondence between age, location and product orientation not predicted by Sproles and Kendall in 1986. LÄS MER
2. Entry strategy for Swedish SME in the Nigeria market: challenges, entry mode, and interaction focus. A case study of TePe AB
Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : .... LÄS MER