Sökning: "Michel Roeleveld"
Hittade 1 uppsats innehållade orden Michel Roeleveld.
1. The Role of Negative eWOM in a High Involvement Decision Context
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The main purpose of this thesis is to uncover the relationship that exists between the formation of purchase intentions and the factors that influence the process of intent formation; a specific focus will be given to the discovery of the impact of negative eWOM within a consumer’s pre purchase decision context. The thesis uses an inductive and qualitative design. LÄS MER
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