Sökning: "Michella Al Fahel"

Hittade 1 uppsats innehållade orden Michella Al Fahel.

  1. 1. The Role of Culture : A Study of Swedish Companies Advertising in China

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
    Nyckelord :China; advertising; role of culture;

    Sammanfattning : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. LÄS MER