Sökning: "Michella Al Fahel"
Hittade 1 uppsats innehållade orden Michella Al Fahel.
1. The Role of Culture : A Study of Swedish Companies Advertising in China
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. LÄS MER
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