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1. What Goes Around Comes Around - A Quantitative Study of Swedish Consumers’ Attitudes Towards Sustainable Consumption Models
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Aim and Purpose: The aim with this thesis was to provide answers to the two research questions: “Which of the four consumption models (“Circular economy”, “Shared economy”, “Environmentally friendly”, and “Conventional”) do Swedish consumers prefer, in relation to different product markets and product categories?” and“Are there any distinctive demographic segments among consumers preferring a specific consumption model? In that case, which ones?”. The purpose of this thesis was to facilitate easier ways for consumers and practitioners to act more sustainably in the marketplace. LÄS MER