Sökning: "Michelle Augustsson"

Hittade 1 uppsats innehållade orden Michelle Augustsson.

1. 1. Allt som glimmar är inte guld- En kvantitativ studie om olika typer av event, erbjudna av mode-retailers, och dess olika effekter på kunders beteendemässiga intentioner.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Michelle Nilsson; Wilma Augustsson; [2020]
   Nyckelord :event in-store; customer experience; physical store; fashion-retailer; behavioural intentions;

   Sammanfattning : As the fast growing e-commerce continues to gain market shares, it becomes increasingly important for the physical stores to sharpen their offerings and focus on providing their customers with unique shopping experiences, in order to be competitive in the changing retail landscape. One way of doing this is by providing events in the physical stores, which is something that many retailers today have already adopted. LÄS MER