Sökning: "Michelle Miranda"

Hittade 1 uppsats innehållade orden Michelle Miranda.

1. 1. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Miranda Schüler; Michelle Fee Maier; [2018]
   Nyckelord :Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

   Sammanfattning : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. LÄS MER