Sökning: "Michelle Porter"

Hittade 1 uppsats innehållade orden Michelle Porter.

  1. 1. The connection between CSR and competitive advantage, perceived by managers in large accounting firms in Sweden

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Michelle Larsson; Lotten Ruff; [2014]
    Nyckelord :Managers; CSR; Accounting firms;

    Sammanfattning : Background to the problem - Corporate Social Responsibility (CSR) has become an attractive attribute in companies, due to pressure to work with the phenomenon (Candy, 2013) and also because of the pressure of competitiveness (Militaru & Ionescu, 2007). CSR has become a strategic issue (Morgan, Ryu & Mirvis, 2009) and some researchers believe CSR efforts could lead to competitive advantage (Filho, Wanderley, Gómez & Farache, 2010; Militaru & Ionescu, 2007; Porter & Kremer, 2006). LÄS MER