Sökning: "Michelle Porter"
Hittade 1 uppsats innehållade orden Michelle Porter.
1. The connection between CSR and competitive advantage, perceived by managers in large accounting firms in Sweden
Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Background to the problem - Corporate Social Responsibility (CSR) has become an attractive attribute in companies, due to pressure to work with the phenomenon (Candy, 2013) and also because of the pressure of competitiveness (Militaru & Ionescu, 2007). CSR has become a strategic issue (Morgan, Ryu & Mirvis, 2009) and some researchers believe CSR efforts could lead to competitive advantage (Filho, Wanderley, Gómez & Farache, 2010; Militaru & Ionescu, 2007; Porter & Kremer, 2006). LÄS MER
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