Sökning: "Michiel Dröge"
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1. The management of dynamic service innovation capabilities in different types of service innovation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Research questions: Which dynamic service innovation capabilities are used in different types of service innovation? How are they used in the different types? And why does their application vary? Methodology: The study has been conducted through investigating multiple cases within a single case company and followed a qualitative research strategy to identify (the application of) dynamic service innovation capabilities in the archetypes of service innovation. The data was collected through a combination of unstructured and semi-structured interviews and analysed based on the approach presented by Eisenhardt (1989). LÄS MER