Sökning: "Migle Azusienyte"
Hittade 1 uppsats innehållade orden Migle Azusienyte.
1. Brand Personality and Gender – How there is a woman inside Evian and a man inside Nike
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. LÄS MER
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