Sökning: "Miglena Zlatanova"

Hittade 3 uppsatser innehållade orden Miglena Zlatanova.

1. 1. The Darkest Day in Lufthansa’s History

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Madalina Manole; Julian Wroblewski; Miglena Zlatanova; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Corporate brand identity – brand image alignment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Slav Slavov; Miglena Zlatanova; [2018]
   Nyckelord :Corporate brand identity; brand image; corporate consistent communication; corporate brand identity - brand image alignment; Business and Economics;

   Sammanfattning : The purpose of this research paper is to explore, define and characterise the phenomenon of corporate brand identity - brand image alignment when the manufacturer is selling its product through online retailers. A qualitative single case study with a social constructionist and abductive approach has been executed. LÄS MER

4. 3. KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Miglena Zlatanova; Madalina Manole; Tobias Hellfach; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER