Sökning: "Miguel Jesús Alija Fuertes"

Hittade 1 uppsats innehållade orden Miguel Jesús Alija Fuertes.

  1. 1. Internationalizing a young Spanish winery: Theoretical and empirical frameworks for a successful marketing analysis : Case Study, Winery “Bodegas Ribera de Pelazas”

    Magister-uppsats, KTH/Entreprenörskap och Innovation

    Författare :Miguel Jesús Alija Fuertes; [2016]
    Nyckelord :Wine; Marketing strategies; Winery; Wine Market; Internationalization; Consumer Behavior; Purchasing Decision;

    Sammanfattning : Few different goods or beverages are as particular as wine in History of humanity, even being the main symbol of luxury and status from days of Rome. Its particular intoxicating effects together its complex and long-term elaboration makes wine one of the biggest attractions for food and beverages lovers. LÄS MER