Sökning: "Mikael Bergh"

Hittade 2 uppsatser innehållade orden Mikael Bergh.

1. 1. Artificial Intelligence: From Data to Insights : Artificial Intelligence in Digital Transformation Strategies in the Semiconductor Industry

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Mikael Bergh; Sophie Strugholz; [2023]
   Nyckelord :Innovative technologies; Artificial intelligence; Digital transformation; Software-as-a-Service; Absorptive capacity; Environmental scanning; Knowledge management;

   Sammanfattning : Emerging technologies are reshaping the digital landscape and competitive environment of highly technological companies with the introduction of artificial intelligence (AI). Firms are reacting by implementing digital transformation (DT) strategies aligning the organizational and technological factors towards leveraging AI-generated information. LÄS MER

3. 2. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
   Nyckelord :Influencer marketing; credibility; influencer size; purchase intention.;

   Sammanfattning : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). LÄS MER