Sökning: "Mikael Birgersson"

Hittade 3 uppsatser innehållade orden Mikael Birgersson.

1. 1. Ingredient branding : In high involvement and high cost product categories

   Magister-uppsats, Ekonomihögskolan, EHV

   Författare :Stefan Birgersson; David Göransson; Mikael Swärdh; [2006]
   Nyckelord :Ingredient branding; consumer behaviour; involvement; risk perception;

   Sammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER

3. 2. Ingredient Branding : In high involvement and high cost product categories

   Magister-uppsats, Ekonomihögskolan, EHV

   Författare :Stefan Birgersson; David Göransson; Mikael Swärd; [2006]
   Nyckelord :Ingredient branding; consumer behaviour; involvement; risk perception;

   Sammanfattning : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. LÄS MER

4. 3. Diversifiering och åsättande av riskpremier på den svenska fastighetsmarknaden

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Fastighetsvetenskap

   Författare :Andreas Birgersson; Mikael Stellinger; [1999]
   Nyckelord :Technology and Engineering;

   Sammanfattning : .... LÄS MER