Sökning: "Mikael Erik Niclas Törnqvist Thorsén Månsson"

Hittade 1 uppsats innehållade orden Mikael Erik Niclas Törnqvist Thorsén Månsson.

  1. 1. Employee Branding at a pharmaceutical company

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Mikael Erik Niclas Törnqvist Thorsén Månsson; [2010]
    Nyckelord :employee branding; psychological contract; branding; internal communication; desired brand image; corporate values;

    Sammanfattning : This bachelor thesis in business administration investigates the employee branding process of Company X in order to gain an understanding of how the company works with and can utilize this as an efficient tool. Recent research shows that Swedish companies that focus on building their brands are more profitable than companies that do not. LÄS MER