Sökning: "Mikael Jomer"

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  1. 1. The Absence of Culture?

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Magnus Norberg; Mikael Jomer; [2007]
    Nyckelord :National Culture; Organizational Culture; Globalization; Global Culture; Absence of Culture;

    Sammanfattning : This thesis attempts to investigate if national culture still is a factor to consider for large multinational organizations when choosing a supplier, or if the global business environment due to globalization has become so standardized and homogenous that the influence of national culture differences has diminished. Existing academic literature is divided regarding this matter; some studies indicate that the influence of national culture on business relations is subtle while other argues that national culture differences may be a source for potential barriers and problems and therefore still an important factor to consider. LÄS MER