Sökning: "Mikael Kjellnäs"

Hittade 1 uppsats innehållade orden Mikael Kjellnäs.

  1. 1. Social media as a marketing tool versus strategic alliance acomparison.

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Mikael Kjellnäs; [2015]
    Nyckelord :Social media; Startup; Strategic alliance;

    Sammanfattning : This report is based on two different approaches that companies could use in order to develop their business. These approaches are: Social Media Marketing and Strategic Alliances. A detailed theory study explains what these approaches are and how they are used. This study was done from a startup company’s point of view. LÄS MER