Sökning: "Mikael Tran"

Hittade 2 uppsatser innehållade orden Mikael Tran.

1. 1. Online Loyalty Program & Type Identification : Empirical study concerning Swedish online based loyalty programs & type identification

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Daniel Svensson; Mikael Tran; [2014]
   Nyckelord :CRM; Loyalty programs; Online; Type identification; Setup development; Opportunistic behavior and Behavior change.;

   Sammanfattning : Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. Design/methodology/approach: A deductive approach with a qualitative research method, consisting of multiple case studies with a total of four companies operating online within Sweden. LÄS MER

3. 2. Performance, A Product of Planning? : Strategic Planning and its Implications among Swedish Manufacturing SMEs

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Johan Bergström; Mikael Tran; Philip Lundell; [2013]
   Nyckelord :Environment Hostility; Organizational Structure; Strategic Planning; Strategic Posture; Subjective Performance; Manufacturing SME;

   Sammanfattning : The subject of strategy and strategic planning is widely discussed among researchers, where some scholars argue for a high level of strategic planning (Gavetti, et al. 2005) others suggests a more flexible strategic plan (Mintzberg, 1973). This has created a great diffusion for both researchers and business managers. LÄS MER