Sökning: "Mikaela Helgesson"

Hittade 1 uppsats innehållade orden Mikaela Helgesson.

  1. 1. Retargeting : När annonsering bygger lojalitet

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Mikaela Johansson; Anna Svensson Kjällberg; [2014]
    Nyckelord :Marknadsföring; Retrageting; Varumärkesuppbyggnad;

    Sammanfattning : ABSTRACT   Title:                                                Retargeting- When display advertising builds                 loyalty   Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg   Advisor:                                           Thomas Helgesson   Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014.   Keywords:                                        Retargeting, branding   Question:                                                    In branding, how should small e-enterprises            work with retargeting?   Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. LÄS MER