Sökning: "Mikaela Kaufmann"

Hittade 1 uppsats innehållade orden Mikaela Kaufmann.

  1. 1. Kreativ reklam attraherar och rekryterar

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mikaela Kaufmann; Helene Sandwall; [2013]
    Nyckelord :Creativity; Creative advertising; Employer attractiveness; Recruitment; Employer branding;

    Sammanfattning : This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. LÄS MER