Sökning: "Mikaela Kaufmann"
Hittade 1 uppsats innehållade orden Mikaela Kaufmann.
1. Kreativ reklam attraherar och rekryterar
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. LÄS MER
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