Sökning: "Mikaela Roxenmo"

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  1. 1. Only for men - two analyses of Dressman's advertising

    Kandidat-uppsats, Institutionen för informationsvetenskap

    Författare :Mikaela Roxenmo; [2005]
    Nyckelord :Dressmann; sexy advertising; gender;

    Sammanfattning : Abstract Purpose/Aim : My purpose with this essay is to analyse what men and women think is sexist in TV advertising. I have decided to focus my studie on Dressmann's advertising October- November 2004. I will do interviews with four different groups, two women groups and two men groups, which will include 3-4 people each. LÄS MER