Sökning: "Mikaela Stalén"

Hittade 1 uppsats innehållade orden Mikaela Stalén.

  1. 1. Three is the magic number, or is it? : Payment facilitators and their role in modernized value propositions

    Magister-uppsats, Karlstads universitet

    Författare :Erik Mellring; Mikaela Stalén; [2018]
    Nyckelord :E-commerce; value proposition; value; payment intermediary; customer relationship management;

    Sammanfattning : Purpose - The purpose of this paper is to explain and to create an understanding how incorporating an external actor to administer payment services has an effect on the value propositions offered to the consumer. Design/methodology/approach - The study adopts a qualitative approach, since the purpose is to explain and gain understanding about how incorporating an external actor to administer payment services has an effect on the value propositions offered to the consumer. LÄS MER