Sökning: "Mike Debelak"
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1. The Bumpy Road to the BoP- Addressing the Challenges of Distribution to the Base of the Pyramid- A Ghanaian study
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The Base of the Pyramid (BoP) represents 4 billion individuals living on less than $2 a day. As growth in mature markets stagnate, businesses are now turning to fast-growing BoP markets as a source of untapped growth. LÄS MER
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