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  1. 1. A study of in-store atmospherics impact on young consumers in fashion houses

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Abu Baker Siddique Masum; [2008]
    Nyckelord :In-store atmosphere; young generation; fashion houses; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. LÄS MER