Sökning: "Millennial women"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Millennial women.

  1. 1. Marknadsföringens roll i sociala medier och dess effekt på kvinnliga millennials köp av hudvårdsprodukter

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Andrey Parominskiy; Sarah Younes; [2022]
    Nyckelord :Social media marketing; Influencer marketing; Millennial women; Skincare industry; Social media engagement behavior; Purchase frequency; Hudvårdsindustrin; Beteende på sociala medier; köpfrekvens;

    Sammanfattning : Aim: In connection with digitalization, companies have increased their use of social media marketing and influencer marketing. Thanks to this, the skincare industry has had a magnificent effect on its sales, where millennial women are a strong target group for its digital marketing. LÄS MER

  3. 2. Könsstympade kvinnors upplevelser av vården : en litteraturöversikt

    Kandidat-uppsats, Ersta Sköndal Bräcke högskola/Institutionen för vårdvetenskap

    Författare :Fadumo Osman; Wahida Mohabat; [2021]
    Nyckelord :Female genital mutilation; Experiences; Healthcare; Kvinnlig könsstympning; Upplevelser; Vården;

    Sammanfattning : Bakgrund: Kvinnlig könsstympning grundar sig i en mångtusenårig kulturell sed och praktiseras än idag. Det innebär att en viss del eller hela kvinnans yttre könsorgan tas bort. Oftast grundar det sig i gamla traditioner, religiösa eller icke-medicinska skäl. LÄS MER

  4. 3. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

    Kandidat-uppsats, Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Författare :Lovisa Ingels; [2020]
    Nyckelord :Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

    Sammanfattning : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. LÄS MER

  5. 4. Social Change of an Indigenous Community: A case study of the community-based cooperative "Millennial Women" in Oaxaca, Mexico

    Kandidat-uppsats, Lunds universitet/Sociologi

    Författare :Louise Gripenberg; [2019]
    Nyckelord :community-based cooperative; indigenous identity; subsistence; social relations; solidarity economy; pulque production; Mexico; Social Sciences;

    Sammanfattning : Mexico has a large share of indigenous people that are living in disproportionally high poverty levels. As a result, rural communities are facing deprivation of indigenous peoples in search of work in urban areas. LÄS MER

  7. 5. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
    Nyckelord :Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

    Sammanfattning : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. LÄS MER