Sökning: "Mimmy Ly"

Hittade 2 uppsatser innehållade orden Mimmy Ly.

1. 1. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Celina Hua; Mimmy Ly; [2023-07-18]
   Nyckelord :Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

   Sammanfattning : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. LÄS MER

3. 2. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mimmy Ly; Sophie Vigren; [2020]
   Nyckelord :Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

   Sammanfattning : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. LÄS MER