Sökning: "Mine Kaya"

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  1. 1. Digitalisering av banktjänster och dess påverkan på Generation X

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Mine Kaya; Natalie Aoudo; [2020]
    Nyckelord :Digitalization; Digital banking; Generation X; Customer experience;

    Sammanfattning : Background: In connection with the digitalisation of banking services, new players establishing themselves in the market and increased awareness that there is a large variety of attractive banking services among private banking customers, the banking sector is undergoing major changes. Individuals are often customers in different banks at the same time for different purposes. LÄS MER