Sökning: "Mingyan Yang"

Hittade 2 uppsatser innehållade orden Mingyan Yang.

1. 1. Consumer Attitude and Purchase Intention towards Organic Food : A quantitative study of China

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mingyan Yang; Sarah Al-Shaaban; Tram B. Nguyen; [2014]
   Nyckelord :Consumer attitude; Organic food; Health; Consumer knowledge; Environmental; Norms; China; Purchase intention;

   Sammanfattning : Purpose – The purpose of this study is to investigate the influential factors on consumer attitude towards organic food in a rapid growing market and how the attitude influences consumer purchase intention. Design/methodology/approach – after reviewing relevant literatures, a research model was developed based on six hypotheses. LÄS MER

3. 2. Process Innovation:Impacts on Organization's Performance : A Qualitative Study of Four Swedish Municipalities

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Gedoc Sintset Kenfac; Sahand Nekoumanesh; Mingyan Yang; [2013]
   Nyckelord :;

   Sammanfattning : Nowadays, industrialization has had strong negative effects on our surrounding environment. Therefore, all the societies around the world are trying to achieve sustainable development and cleaner surrounding. "Living well, within the limits of our planet" is the new action program for the European Union (EU). LÄS MER