Sökning: "Mini Brand"

Hittade 2 uppsatser innehållade orden Mini Brand.

  1. 1. Does Wrapp help companies create brandadvocates?

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :LIVA LAGER; CHARLOTTE EKENGER; [2012]
    Nyckelord :Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

    Sammanfattning : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. LÄS MER

  3. 2. Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Antonia Kohlbrenner; Natalia Dorozala; [2008]
    Nyckelord :Co-Branding; Brand Activation; Relationship Marketing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. LÄS MER