Sökning: "Miralem published under the name Hasanovic Helmefalk"

Hittade 2 uppsatser innehållade orden Miralem published under the name Hasanovic Helmefalk.

1. 1. How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

   Master-uppsats, Institutionen för marknadsföring (MF)

   Författare :Miralem (published under the name Miralem Hasanovic) Helmefalk; [2013]
   Nyckelord :Experience; Trust; Sensory Marketing; Sensory Cues in Offering Experiences; Nightclubs; Five Senses; Swedish restaurant industry.;

   Sammanfattning : Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Course Marketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCS Keywords Experience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry. Purpose Purpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. LÄS MER

3. 2. Rösta på mig! : En studie om marknadsföring inom svensk politik

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Miralem (published under the name Hasanovic) Helmefalk; [2011]
   Nyckelord :Marknadsföring; politik; brands; image; identitet; positionering;

   Sammanfattning : The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. LÄS MER