Sökning: "Miran Futic"

Hittade 1 uppsats innehållade orden Miran Futic.

  1. 1. The change in buying behavior after becoming a mother : In the aspect of ecological food

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Danny Andersson; Miran Futic; Fredrik Magnusson; [2010]
    Nyckelord :Ecological food; buying behavior; consumer decision-making; Ekologisk mat; köpbeteende; konsumentens beslutsprocess;

    Sammanfattning : Background for study:The ecological trend has grown in the latest years, and earlier studies has shown that women are most likely to buy ecological food. However, becoming a mother comes with new expenses connected with the baby. LÄS MER