Sökning: "Miranda Hiltula"
Hittade 1 uppsats innehållade orden Miranda Hiltula.
1. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. LÄS MER
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