Sökning: "Miranda Hiltula"

Hittade 1 uppsats innehållade orden Miranda Hiltula.

  1. 1. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Frida Johansson; Miranda Hiltula; [2021]
    Nyckelord :Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

    Sammanfattning : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. LÄS MER