Sökning: "Miretta Soini"

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  1. 1. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

    Master-uppsats, Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

    Författare :Linus Juhlin; Miretta Soini; [2018]
    Nyckelord :Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

    Sammanfattning : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. LÄS MER