Sökning: "Mirja Bokholm"

Hittade 2 uppsatser innehållade orden Mirja Bokholm.

1. 1. Creativity in strategic processes: A case study on creative development work in a contemporary organization

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Anna Savostina; Mirja Bokholm; [2013]
   Nyckelord :Strategy; Process; Creativity; Innovation; Case study;

   Sammanfattning : In today's highly complex business environment, creativity has become key in gaining competitive advantage. This has an effect on the strategic process, as an organization is being put under pressure to adjust to the increased demand for creativity and innovation. LÄS MER

3. 2. Artiststrategier - Där kultur möter kommersialism i den svenska skivbranschen

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Mirja Bokholm; Anna Savostina; [2011]
   Nyckelord :Strategy; Music industry; Commersialism; Culture business; Arts management;

   Sammanfattning : This thesis aims to explore the process where strategies for music artists are created by record companies. We describe and analyze how decisions regarding signing, distribution, marketing, bookings and co-operations are made. Through our study we find that the strategy process can be described as a pattern according to Mintzberg's definition. LÄS MER